Tourism is an important driver of economic growth around the world. Roehl and Fesenmaier (1992) were among the first to study risk perception in tourism. No plagiarism, guaranteed! Other studies have also stressed on the issue of overseas visitor unfamiliarity with the marine and road environments of the places they are visiting. Inside the Stock Exchange, Barry Sternlicht, the then Chairman and CEO of Starwood Hotels & Resorts rang the opening bell and threw out hats proclaiming, “Work like the devil Sleep like an angel.”. The economic boost that accompanies a successful travel industry is quite well recognised and Thailand is the best example. 8 pages (2000 words), Download 3, Essay . They asked their respondents about the types of risk present in vacations in general and about types of risk present during their most recent overnight trip. Study for free with our range of university lectures! This is the real question here. They suggested that unfamiliarity and difficulties with environmental learning had implications for fear. Study for free with our range of university lectures! After September 11, 2001 events, numerous attacks have been carried out in Tunisia, Yemen, Morocco, Colombia, Indonesia, Philippines, and Saudi Arabia. Mawby (2000) proposed that “tourists should be informed of the risks of visiting tourist areas in order to reduce fear of criminal incidents while holidaying”. Registered office: Venture House, Cross Street, Arnold, Nottingham, Nottinghamshire, NG5 7PJ. According to Ryan (1993), “crime can impede tourism by wielding a significant blow to the fragile nature of a destination’s safe image”. It is also important that tourists are informed of the emergency processes to be adopted in case they are victim of any kind of crime. Tourism has become the bread and butter industry for many countries blessed with amazing beaches, oceans and mountains. Ensuring safety is therefore a prerequisite and the minimum for the basic operations of the tourism industry. The insurance industry and its importance in climate change. The tourism authority or other tourism linked organisations should acknowledge the fundamental role that media plays in projecting a good image of a tourism destination. Also it is important to know that: “Perceptions of travel risk, anxiety, and perceptions of safety are important determinants of international travel” (Reisinger & Mavondo, 2005). It is how media will publicize crime committed against tourist and how the authorities through media will manage to reassure potential visitors of the level of safety available at the destination that will determine the long term success of a destination. Possibility of not obtaining value for money; losing or wasting money if travel expectations are not fulfilled, Possibility of becoming sick while traveling, Possibility of not receiving holiday benefits due to the travel product or service not performing well, Possibility of being physically injured, includes danger and injury detrimental to health (accidents), Possibility of becoming involved in the political turmoil of the country being visited, Possibility that travel experience will not reflect traveler’s personality or self-image, damage self-image, reflect poorly on personality, satisfaction and/or self-actualization with. Assuring people of safety and security at destinations is an essential condition for tourism growth (Cavlek, 2002). The five major risks associated with tourism are “terrorism” (Richter, 2003), “war and political instability” (Sonmez, Apostolopoulos, &Tarlow, 1999), “health” (Richter, 2003), “crime” (Dimanche & Lepetic, 1999), and “cultural and language difficulties” (Basala&Klenosky, 2001). Compared to any other economic activity, the tourism sector is highly dependent on our ability to accommodate our guests with a secure and safe environment. There is ample amount of literature on familiarity and its positive influence on destination image and subsequent behaviour (Milman and Pizam, 1995; Mackay and Fesenmaier, 1997; Sonmez and Graefe, 1998; Prentice and Andersen, 2000; Baloglu, 2001; Kim and Richardson, 2003; Prentice, 2004). Therefore strategies should be amended when needed to adapt to these changes. According to South African Tourism Brand Tracker, in January 2005 (DEAT 2005:29), 22-25 million potential travellers across eight key markets (the USA, the UK, Germany, France, the Netherlands, Australia, India and China) did not consider South Africa as a travel destination over the past 5 years because they were concerned about safety. (6) As the Jack in the Box example illustrates, detailed knowledge about a firm and its environment can be used to generate new ideas for business and to evaluate the feasibility of ideas before they are actually implemented. Crimes engaged against tourists are widely publicized around the globe and have an instant impact in terms of decreasing foreign visitor numbers and the international image of the area as a tourist destination. It is therefore very important to portray a very positive image of a tourist destination, otherwise this could impede badly on the reputation of the destination. For instance the political unrest that is present in various African countries like Egypt, Tunisia and Libya has contributed to a negative impact on these countries as potential tourist destinations. Published: 1st Jan 2015 in (Borenstein 2001; Business Week, September 24, 2001; Merzer and Chatterjee 2001; Nieves and Samuels 2001): The tourist’s journey starts right after he/she has set foot out of his/her usual place of residence to travel to another destination to stay for more than 24 hours. (United Nations World Tourism Organization) Tourism 2020 Vision forecasts that international arrivals are expected to reach nearly 1.6 billion by the year 2020. “Safety and security” has been identified as one of the five global forces that will drive the tourism industry in the new millennium (Chiang 2000). Tsaur, Tzeng and Wang (1997) used an Analytic Hierarchy Process method to determine the weight of various risk evaluation criteria of six representative group package tour itineraries for Taiwanese tourists. What is more, 63 percent said a “good night” sleep is the most important service a hotel can provide. Safety and Security of tourists should be the concern of the authorities at all times, hence places that are well known to be visited by tourists should be provided with a maximum level of security but not only while they are on official trips with hotel groups or Tour operators, it should be also while they are visiting on their own. Sectors include accommodation, food and beverage, meeting and events, gaming, entertainment and recreation, tourism services, and visitor information. Once the product was designed and tested, the firm introduced the bed with a carefully planned marketing strategy are. From simple essay plans, through to full dissertations, you can guarantee we have a service perfectly matched to your needs. “They also carry items of value such as cameras, cash and credit cards” (Ryan 1993). Tourism is also about providing quality experience to the guests. 8 pages (2000 words), Download 2, Essay . Sectors include accommodation, food and beverage, meeting and events, gaming, entertainment and recreation, tourism services, and visitor information. As a result, the issues of risk and safety within the tourism industry justify attention and research. An increased level of familiarity is purported to provide ‘rewards of security’ that outweigh potential rewards of uncertainty that is also highly likely to be costly (Burch, 1969, p. 132). For example, “because of the US-Libya military confrontation in 1985, nearly two million Americans changed their foreign travel plans in 1986, which resulted in a 30% decrease in visitation compared with the previous year”. They started placing catalogs by bedsides and desks and set up a web site. What used to be their top priority in terms of security and safety is not necessarily the same today. Impact of climate change on service industries such as tourism and hospitality. However unperceived risk might be more dangerous as sometimes guests are not aware of their presence and therefore they are not prepared to face such situations. (3) “Tourists who have felt threatened or unsafe are not likely to return to the destination, and they are not likely to recommend the destination to others”. For FelCor Lodging Trust, one of the largest hotel real estate investment trusts (REITs) in the United States, a strategic planning exercise led the company to rethink its strategy. Looking for a flexible role? The rapid development in the hospitality industry which has lead to importance of strategic planning required in order the firms can have a steady rise in the industry. In the early stages of introducing the heavenly bed .In the first week of launching the Westin Heavenly Bed, 32 guests were interested to buy the bed. It is in this framework that lack of safety and security and occurrences of crime represent a more severe menace to travel and tourism than any other negative factor. Boxport, a spin – off of San Francisco – based hotel procurer Higgins Purchasing Group, operates web sites and catalogs for several chains that now sell bedding. If you need assistance with writing your essay, our professional essay writing service is here to help! In 2014, the industry provided an estimated 277 million jobs and accounted for about 9.8 percent of global GDP. (Page and Hall 2002, Lynch (1960). The life standards of people have been improved due to globalisation which in deed contribute to the development of the hospitality industry. “Familiarity can be defined in different ways”. Milman and Pizam (1995) defined familiarity as “a dichotomous variable” (familiar and unfamiliar) based on the existence of a previous visit. Becoming a writer for our firm is very challenging. Our academic experts are ready and waiting to assist with any writing project you may have. Preview sample . The tourism industry is known to be a dynamic one which keeps on changing with time. Due to the unique characteristics of the service industry in which the tourism industry forms part, some researchers have come up with a new definition; ‘Rather than divide safety from security, some tourists’ experts merge these two notions into one overall term, “tourism surety”, (Tarlow, 2007b). (3) A recent study of hotels in the United Kingdom found that business performance was positively associated with the thoroughness, sophistication, participation, and formality of strategic-planning processes. Strategic analysis can open up channels of communication between high-level managers and subordinates, allowing them to share ideas and perspectives. It should not be viewed as a static industry; therefore safety and security are important factors that should be addressed the same way while dealing with tourists. Possibility of being robbed, becoming a subject of rape or murder, Possibility of experiencing difficulties in, misunderstanding, inability to adjust to a, organizational problems occurring during travel or at destination (transportation, accommodation, attractions). in Afghanistan has created a 54 percent decline in tourist visits to Nepal (Thapa, 2004). Tourism. It should not be viewed as a static industry; therefore safety and security are important factors that should be addressed the same way while dealing with tourists. The hospitality industry is divided into sectors according to the skill-sets required for the work involved. On the other side, an unperceived risk will not affect consumer behaviour even if it is real and tangible. The diversification was a most important priority of the firms in order to utilise the high profiled customer base which they possessed .It is easy to target the customers who are in your door step and this lead to various formulation of strategic plans to target them. *You can also browse our support articles here >. However, not only does the buyer have to spend relatively huge amount of his/her disposable income to buy the tourism product, he also sees it in a subjective and experiential manner. Tourism’s primary goal is to fulfil people’s travel desire and holidays’ expectations. If the tourism industry is going to be successful, a thorough understanding of international tourists’ perceptions of risk and safety is required. While empowering the revitalization of Chinese historic districts, the rapid development of the tourism industry may also endanger local cultures and streetscapes. Furthermore, if tourists have a negative impression of a destination where they feel threatened or unsafe, they shall develop a negative attitude towards that particular destination whereby customer loyalty is likely to suffer a lot. “Tourism and travel is now considered one of the world’s largest industries”: the UNWTO’s. Many people in these areas are still underprivileged, and the poverty gap between the rich and the poor remains among the highest.
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